Everything You Need To Know About Japan's Mascot Craze
According to the Finance Ministry of Japan, the mascot craze is a waste of taxpayer money and the “yuruchara” should be decimated. WE MUST SAVE THE MASCOTS.
In Japan, mascots aren't just for baseball games. They represent nearly every municipality and commercial brand, and in recent years, their numbers have been growing.
Eugene Hoshiko / AP
Many of these mascots, called "yuruchara," are facing extermination since Japan's Finance Ministry stated that most did not promote tourism and were a waste of taxpayer money.
Eugene Hoshiko / AP
Many of the mascots represent very obscure places and things. You wouldn't even guess half of them.
What even is that thing holding Carly Rae Jepsen's hand??? Some sort of royal egg? A superhero apple?
Koji Sasahara / AP
Can you guess what super-specific event Takamaru is the mascot for?
http://ift.tt/1dYkrc1 Sarah Burton
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